Entrepreneur & SME's - Page 9
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The ADHD Assumption
Assume everyone who reads your content has attention deficit hyperactivity disorder. Which means Keep your message clear Break it up & segment it Into small digestible bites Increase readership, retention, referrals. Succeed. I don’t... More about The ADHD Assumption
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Free T-Shirts are so boring
First off. They’re free. Which establishes low value. So we’re not actually likely to wear them at all. Given the cost I suspect that getting you to wear them is not the key part, they want you to discuss their product as you... More about Free T-Shirts are so boring
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2 for 1
It’s about spreading consumption. 2 for 1. Happy Hour. Early bird. All mechanisms to flatten the consumption curve, that is pull it up where it lacks. They’re not only for restaurants & parking either. You could look... More about 2 for 1
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The new tv model: the reason you should be developing video content today
In the past, firms sponsored a tv show by advertising on the ‘spots’, that is when the tv show first airs. The secondary market (and lower rating) market was on repeats.You matched up the shows audience with your target market. Ie... More about The new tv model: the reason you should be developing video content today
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We're better because we're cheaper
That has to be the laziest marketing message I’ve heard. Who wants to be cheaper?Who wants to attract customers that want cheaper?Who wants to motivate staff that we’re doing this to be cheaper?It’s a losing battle… please... More about We're better because we're cheaper
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Latest discussions
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