What if Rental Car Companies Sold like Car Dealers Sell Cars

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

I find it weird when I’m renting a car you stand inside at a counter renting a ‘generic’ mid size. Cars out of sight out of mind.

Super Cheap Car Rental

Why aren’t they walking me around the lot saying Ben, how about this?

For $20 extra a day you could be driving this or that. 

I suspect people would spend more and enjoy the dramatically.

And it’s a much better experience than the hidden fees trying to make up the margin!

 
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