What box are you in?

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

It is human nature to put things into boxes.

Origami boxes

We need them there so that we can relate and understand something in relation to everything else we know.

What box are you in?

What box have others put you in?

Are you happy with them? Identify some boxes…

Wait. 

Why do we need to be in a box? Our name is enough.  We need Ben Young.  We need Nike.  We need Alibaba.

Build a brand, let that be what defines you, avoid boxes, build your brand.

You need to ask, How can I build our company brand so that people ask for us not our box category?

 
Sort by

No one has commented on this page yet.
Post your comment to be the first.

Post your comment

Want to have your say?

It's quick, easy and 100% free.

  •  

Features

Endorsed Events

  • SpringBreak FIJI SpringBreak FIJI

    Surrounded by nothing but tranquil water, SpringBreak Fiji brings together the best of everything

  • The Fijian Cup The Fijian Cup

    The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...

  • Rock Island VANUATU Rock Island VANUATU

    Rock Island is an all inclusive fully immersive travel experience which was brought into the music festival scene by The Rock and...

  • TourismHQ TourismHQ

    With seven years and growing under their belt; TourismHQ has established and continues to deliver on their extensive wealth of...

  • SPRING BREAK FIJI