The Change & Tension points


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out

When people swap, change, purchase something new, that’s when change happens.

Our computers
That’s when they figure out they don’t need that software, or upgrade, or maybe they do.

The key is, to realise that this is both a threat and an opportunity.

This week I’ve made the shift from PC to Mac (well at least giving it a shot). Some software and services have made the shift, others haven’t, on the flipside though I’ve acquired new software/workflows.  Interestingly all my cloud (internet) based services remain – Google Docs etc.

Identify the change/tension points and look at how you can help your customers with the process (and what it means for your business).  What do they do to swap to your service? But also to exit?

(Note: often a streamlined exit for your customers means they are more likely to refer you to others but to also come back, Facebook case in point not allowing exporting of data.)

Sort by

No one has commented on this page yet.
Post your comment to be the first.

Post your comment

Want to have your say?

It's quick, easy and 100% free.



Endorsed Events

  • SpringBreak FIJI SpringBreak FIJI

    Surrounded by nothing but tranquil water, SpringBreak Fiji brings together the best of everything

  • The Fijian Cup The Fijian Cup

    The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...

  • Rock Island VANUATU Rock Island VANUATU

    Rock Island is an all inclusive fully immersive travel experience which was brought into the music festival scene by The Rock and...

  • TourismHQ TourismHQ

    With seven years and growing under their belt; TourismHQ has established and continues to deliver on their extensive wealth of...