Just because a decision was made once that you were/weren’t going to do it that way, it doesn’t mean that you should stick to it.
I’ve seen a few bootstrapped startups over the years do bootstrapping very very well BUT have in the last 12 months missed out on their tipping points. As others have recognised the opportunity, taken investment and grasped the market.
Their fundamental decision to bootstrap initially which was their biggest strength became their biggest weakness. Don’t be afraid to admit that what was right a year ago, doesn’t mean anything today. It’s this inability which can kill a very quickly.
It is difficult, as you are changing from what you know and have advocated but recognising & switching might mean you need to swallow your pride this month, will mean you will definitely win in the long term.
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