In creating change, your job is to make things easy


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out

People speak of Steve Jobs & his reality distortion field.


If you’re in the business of change, it is your job to make it easy.

Break it up, provide the path, make it super easy for people to take the first step & get started.

Ultimately they may go off the path but it’s easy to readjust and get them back on it.

If you can do that, synthesise big ideas, make it easy to understand, get started & take part. You’ll be massively effective.

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