Accidentally Brilliant

KR Connect

Insights from Kevin Roberts, Worldwide CEO of Saatchi & Saatchi and passionate advocate for New Zealand.  Kevin posts every weekday on his blog, sharing thoughts and exploring innovations in media, business and life from around the world.

I love hearing stories about how big ideas came to be. It turns out that, oftentimes, world-changing innovations weren’t the result of an isolated epiphany or the effortless insights of a genius. They were accidents.

The technology blog Gizmodo recently told the story of the “10 Greatest (Accidental) Inventions of All Time.”

My favorite involves one of the most ubiquitous gadgets in the world: the microwave. According to Gizmodo, the microwave came about when Navy engineer Percy Spencer was working with a microwave-emitting magnetron (then used in radar arrays) and “found that a chocolate bar in his pocket had started to melt.” He deduced that the microwaves were to blame, and used the principle to create the popcorn-popping device we all rely on today.

Play-Doh also has a great origin story. It was originally marketed as a substance for cleaning spots off of wallpaper. It wasn’t until children began using it to create Christmas ornaments that it caught on as a toy.

This just goes to show that, as I often contend, ideas can come from anywhere. As someone in the ideas business, it’s good to be reminded of how often good ideas can blindside you.

It’s for this reason that, when it comes to managing creative individuals, I find it best to set some basic rules, and get out of their way. You need to create a space where wild ideas can be aired and accidents happen.

 
Sort by

No one has commented on this page yet.
Post your comment to be the first.

Post your comment

Want to have your say?

It's quick, easy and 100% free.

  •  

Features

Endorsed Events

  • SpringBreak FIJI SpringBreak FIJI

    Surrounded by nothing but tranquil water, SpringBreak Fiji brings together the best of everything

  • The Fijian Cup The Fijian Cup

    The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...

  • Rock Island VANUATU Rock Island VANUATU

    Rock Island is an all inclusive fully immersive travel experience which was brought into the music festival scene by The Rock and...

  • TourismHQ TourismHQ

    With seven years and growing under their belt; TourismHQ has established and continues to deliver on their extensive wealth of...

  • SPRING BREAK FIJI