What is a 12 hour startup?
From idea to prototype within 12 hours.
Relates to simple ideas that can be executed quickly.
Downside/risk virtually zero.
Potential upside > 0. Profitable.
Commit to a 3 month trial.
Close if crap. Expand if good.
Underlying theme? give it a go, 1000 12 hour ideas are probably going to yield at least 10 (1 in 100) good ideas that will last.
I’m happy to give up 12 hours every week for something like this. Even 12 hours/month cool.
Idea: Take this concept and apply it to your business. Can your team come up with some new product ideas / extensions and go from idea to concept within 12 hours.
Background: the 12 hours business I have been throwing around for some time, and it’s been thrown around enough to be blog proof. Have some case studies in the works.
Update: Follow up post on the 12 hour startup here.
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