Consumers hold grudges, someone treated them badly, someone was rude to them or the food wasn't that good.
It's unreasonable but who said consumers are rational? And why shouldn't they be a bit unreasonable with their hard earned money and attention.
That's why firms need to ask forgiveness, 'under new management' signs signal that things have changed, maybe time for a revisit.
Surveying, asking people who didn't buy, why didn't you? And just listening (rather than defending) any issues they had. This helps the grudges disappear and the last bad experience replaced with a great experience, one that they will have no grudges about.
This is the mark of a great company if you can identify and overcome consumer grudges.
Win a Canadian Club Mini Mal Surfboard on getfrank.co.nz
Walkerville Ontario - Canada Join the Discussion..
Win a double pass to THE COMMUTER
Looking up Liams filmography I was astounded that the sheer number of films he has been in. 135!... Join the Discussion..
Win New Zealand by Rob Suisted $49.99
Id love to send this to one of my American relatives to let them see what they are missing! Join the Discussion..
Netflix or Lightbox?
Both. There are things I watch on both. If I had to choose one I'd pick Netflix, but I'm glad I... Join the Discussion..
Where do you get your caffeine hit?
Wish they brought back the black V drinks Join the Discussion..
Surrounded by nothing but tranquil water, SpringBreak Fiji brings together the best of everything
The Fijian Cup
The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...
- SPRING BREAK FIJI - YOUTUBE
- SPRING BREAK FIJI - TIK TOK
New Zealand's ultimate source for whey protein powder, weight loss & protein powder