Business & Economic Opinion
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Consumers with a chip on their shoulder
Consumers hold grudges, someone treated them badly, someone was rude to them or the food wasn't that good. It's unreasonable but who said consumers are rational? And why shouldn't they be a bit unreasonable with their hard earned... More about Consumers with a chip on their shoulder
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Minimum pay
The minimum wage applies to all paid employees 16 years-of-age and older, although there are different rates if your employee is 16 or 17 and is new to the workforce or if they are completing training. As an employer, you’ll need to keep... More about Minimum pay
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Are Some Companies Too Big To Succeed?
During the global financial crisis, many banks were bailed out because they were ‘too big to fail’. Now research has found that some companies listed on a share market are not good investments because they are ‘too big... More about Are Some Companies Too Big To Succeed?
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Plan your marketing
Every marketing activity you undertake should help you to achieve at least one of the results below: * Retain your existing customers: If you lose customers, you lose sales. You are also then forced to spend heavily on promotion... More about Plan your marketing
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Keeping track of cash flow
Are you having trouble with your business' budget and cash flow? Use this guide to help you track the finances of your business, to forecast cash flow, and to discover how keeping good financial records can help you combat future financial... More about Keeping track of cash flow
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The Money/Happiness Riddle Solved
What percentage of people believe survey results? Personally, I am skeptical about the proliferation of research purporting to tell us what people think. To me, it is not so much an aid to strategy as a substitute for it. We need to be cautious not... More about The Money/Happiness Riddle Solved
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What Works about Rework
Books on business strategy are usually packed with vague abstractions and useless buzzwords. That’s why I enjoyed Jason Fried and David Heinemeier Hansson’s book Rework so much. It’s a no-nonsense collection of business... More about What Works about Rework
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Giving back - is your business socially responsible?
Social responsibility is an ethical theory in which individuals are accountable for fulfilling their civic duty, and the actions of an individual must benefit the whole of society. In this way, there must be a balance between economic growth and... More about Giving back - is your business socially responsible?
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How can email verification help your business
Nowadays, if you have a business that you want to grow, you will need email marketing to boost your efforts. When you want to interact with your customers, email is the best way to do it. You have the chance to contact your subscribers whenever... More about How can email verification help your business
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Is Facebook Dead for Businesses?
Over the past five years, content marketing has exploded thanks to easy promotion channels like Twitter and Facebook. Businesses could quickly knock out 500 words, publish it on their own blog, and promote it to their fans across social channels.... More about Is Facebook Dead for Businesses?
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