"Impact PR has worked with GetFrank since its inception. We have seen the GetFrank brand enjoy rapid growth to become one of New Zealand’s most popular websites. We believe this is due to the GetFrank team’s understanding of its target demographic as well as an innovative use of online technology to produce a high end male lifestyle title. Impact PR is a results focused agency and feedback from our clients has shown us that male targeted promotions on GetFrank are a highly effective way of reaching this market – one we will continue to utilise wherever possible."
Mark Devlin, Director
"Rich Henry from Get Frank provided tangible insights to engaging consumers in a digital environment & achieving the best response.
Through previous campaign learnings, Get Frank has built up a solid understanding of their database, key drivers and various Get Frank touchpoints which deliver results. This was evident not only in the planning and execution of our recent Beck's campaign, but also in it's performance. The solus email offer to 16,000 subscribers delivered a response rate which doubled that achieved through similar database marketing initiatives. Get Frank is well aligned with the Beck's target consumer and I will look to include Get Frank as a key digital channel in future campaign planning"
Beck's Brand Manager
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