The Actual Habits: Kevin Roberts

The Actual Habits

Profiling the core roots and minds of New Zealand’s most onto it leaders.

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, one of the world's leading creative organisations.

New Zealand has been Kevin's home since 1989, as he considers it inspiring living in a country at the very edge of the world.

"It's about energy, gutsy individualism and great ideas. It's an environment that puts pressure on delivering results but also gives time for thought and meditation."


Kevin now spends much of his time travelling the world: Auckland, New York, Cincinnati, Los Angeles, Paris, Tokyo, Beijing, Beirut, Hong Kong, Reykjavik, Buenos Aires, London.

You name it; he's probably touched down there some time in the last three years. Wherever he is his job remains the same: to help make Saatchi & Saatchi the hottest ideas company on the planet.

Frank tracked down Kevin via email and got an insight into the inspirational creative leader who calls New Zealand home.

How would you describe your leadership style?


Freedom within a framework

What is your definition of success?

Living your dream.


What are the three best books you’ve read?

Catch 22

Summer with Monika

This Sporting Life


How do you generate your most creative thoughts?

By interacting with other inspirational people in inspirational, relaxed settings – ideally in my homes – far from the madding crowd.


What motivates you, and how do you stay motivated?

Trying to make the world a better place for everyone... and making a difference.


How do you get things done? Are there any routines, habits or personal rules that you’ve used to help you get to success?

By tackling the big problems first and by Failing Fast, Learning Fast and Fixing Fast (Thank you Tom Peters!)


What three attributes were most important for getting you where you are today? What attributes would you like to be renowned for?

Work ethic, imagination and self belief.

Generosity, inspiration, and loyalty.

What do you do when things aren’t going your way?

Change stuff.

What’s getting your arse out of bed at the moment?

The joy of life.


What is the most important piece of advice you'd give to an aspiring leader?

Start with the answer and work back (Thank you Bob Seelert.)

Sort by
  • Rick says
    I agree with him about " Catch 22 " A great book with a great problem.
  • jeremy says
    Respect that Kev is a busy man, but c'mon mate, i've heard more inspirational responses from Miss Universe hopefuls!!!
  • Dan says
    Simplicity, that's inspiring.
  • Fenrir says
    The interview was... short. If you had the time, or if he did? You could have set up a Skype (with webcam or just audio) interview - that would have been awesome!
  • Sam says
    Straight to the point answers that's how it should be.

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