In 2005 Rich Henry produced an initial business plan with the invaluable guidance of Brent Wilson (www.kickstart.net.nz), a Dunedin based Student Business Mentor who Rich approached while trying to find an effective way to market to male professionals online.
Rich invested what money he had in design, and had AUT build the first prototype of the site as an end of year course practical.
Moving on from University into an auditing role to become a Chartered Accountant, Rich Henry worked mornings and evenings on the site, receiving his first significant break as a finalist in the Nescafe Bigbreak competition.
On the back of this win, Rich took a month off work and secured a range of contributors and with the backing of his parents (after providing a comprehensive business plan) invested the required funds to complete the sites development and hire a fulltime editor.
Getfrank launched in November 2006
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