Discussions John is involved in

• Consumers with a chip on their shoulder

  Last post: John on 14.03.11 at 01:49 | Started by John on 10.11.10

  

  Consumer grudges are NOT irrational!They constitute learning from experience and are an effective form of social/political action - they punish the poorly-run businesses! If you get poor service, or buy an expensive hamburger that was not worth the money or was misleadingly advertised - say depicted as having more or better quality ingredients or bigger than it really is, the intelligent consumer gets a grudge and loses trust - it is the stupid one that gets 'taken in" over and over again! The problem is that accountants have not recognised the force. If Goodwill is an intangible asset, then consumer grudges are a liability that accountants should value as part of a balance sheet. More about Consumers with a chip on their shoulder

• Consumers with a chip on their shoulder

  Last post: John on 14.03.11 at 01:47 | Started by John on 10.11.10

  

  Consumer grudges are NOT irrational!They constitute learning from experience and are an effective form of social/political action - they punish the poorly-run businesses! If you get poor service, or buy an expensive hamburger that was not worth the money or was misleadingly advertised - say depicted as having more or better quality ingredients or bigger than it really is, the intelligent consumer gets a grudge and loses trust - it is the stupid one that gets 'taken in" over and over again! The problem is that accountants have not recognised the force. If Goodwill is an intangible asset, then consumer grudges are a liability that accountants should value as part of a balance sheet. More about Consumers with a chip on their shoulder