Eye Candy - Best Music Videos of 2012 So Far

Lukas Clark-Memler

Lukas likes to write about music. He is vaguely respected as a critic. His musings have found their way into a wide range of international magazines and a variety of credible websites. He is music editor here at Get Frank, and hates having an empty inbox, so drop him a line with any questions or comments at lukas@getfrank.co.nz

Welcome to Eye Candy, a new feature on Get Frank where we present a list of top quality music videos - all in one place for your convenience and viewing pleasure.

When The Buggles first released the jukebox-favourite "Video Killed the Radio Star", it's hard to imagine they realised just how right they were. Nearly 40 years later, a solid video can 'make' an otherwise shitty tune - and an excellent track can go virtually unnoticed if it doesn't have a captivating video. It's a sad reality that artists have been able to get away with absolute crap just because of a slick vid. That's not to say that the recent high-production music video boom hasn't been hugely entertaining.

If music is a strictly aural experience, then adding a visual component can't hurt right? And you gotta admit, there's some bloody awesome music videos out there these days. So kicking this new feature off, Get Frank is proud to present, in no particular order, the best music videos of 2012 so far...


Killer Mike - "Big Beast" (feat. Bun B, T.I. and Trouble)



Directed by Thomas C. Bingham


Let's start with a bang. "Pow, motherfucker, pow!" I was always going to love this video, as it is a unsubtle homage to my favorite film of 2011, the violent and generally exceptional Drive. The vicious Killer Mike delivers some of the most intense verses that I've heard in a long time - but I suppose anything would sound intense when you're wielding an axe. We got a Ronald Reagan mask, a bag full of body parts, half naked strippers, a bad ass Lincoln, and a whole lotta Mike. As the man himself says: "This real G shit, you gotta show respect." These dudes aren't messing around...


Bon Iver - "Towers"

Directed by NABIL

Bon Iver produced the best album of 2011, and "Towers" was easily one of the best tracks on the album. So pretty much any visual accompaniment Justin Vernon chose for this song would automatically make this list. I dare you to watch this video and not feel like your soul has been touched. Come on. Do it. I bet you can't. This has nothing to do with your masculinity, as the video is as beautiful as it is haunting. The old man, falling from the boat, willingly giving himself to the ocean. Becoming one with the water, and leaving the pain and suffering behind. It's heavy stuff, and works in perfect symbiosis with Vernon's melancholic falsetto. At the very least, appreciate it for that old guy's damn impressive beard.


M83 - "Reunion"

Directed by Fleur & Manu

This video acts as a sequel to the fantastic vid for M83's epic "Midnight City" - so definitely watch this video, released at the end of last year, before you check this one out. Ok, let's figure out what we have here: kids with superpowers, glowing eyes and some kind of revenge mission. Clearly influenced by X-Men, this video packs a pretty solid punch. Add the stunning city skyline and M83's synth-driven anthems, and you got one hell of a music video.  


Jay-Z & Kanye West - "No Church in the Wild"

Directed by Romain Gavras

This video doesn't really have a whole lot to do with anything in Jay and Ye's album-opener, but come on - it is really cool. Romain Gavras is one of the most highly sought after music video directors in the world, and really knows how to make blowing up shit look awesome. Slow motion, Molotov cocktails, uprising and, an elephant? I was just disappointed that Jiggy, Yeezy and Frank Ocean weren't on the frontline, facing off against 'the man.' Guess they didn't want to get their hands dirty...


Odd Future - "Oldie"

Directed by Lance Bangs

Earl's back! For that reason alone this video will be amongst the best of the entire year. Add in the rest of the Wolf Gang and you got an instant classic. Frank Ocean remains one of the smoothest guys around, Jasper is a clown, Left Brain's got a Thor hammer (viral marketing?), and they all just seem to having a super fun time. As Tyler says: "Instead of critiquing and bitchin', bein' mad as fuck / Just admit, not only are we talented, we're rad as fuck." Word.


Beach House - "Lazuli"

Directed by Allen Cordell

Like watching Tron on LSD, this video is a real mindfuck. Portals, '80s-inspired CGI, and the woozy sounds of Victoria Legrand's hypnotic voice. This is escapism: pure, beautiful and way cheaper than ecstasy. 


Die Antwoord - “Baby’s On Fire”

Directed by Terence Neale

Remember South African freak-pop group Die Antwoord? Remember when everyone was talking about "Enter the Ninja" and "Evil Boy"? Probably not. While Ninja and Yo-Landi Vi$$er were in the spotlight for a brief period of time, the novelty wore off. The 'Zef-side' trio released a new album earlier this year, Ten$ion, and to put it bluntly, it was very bad. But that's not to say that the rappers don't know how to put on a show, albeit an incestual and unique one. In the video for "Baby's On Fire", Yo-Landi and Ninja (partners in real life) play brother and sister, and the awkward family dynamics alone make this clip worthy of your time. But add in a deliciously pastel colour palette, Ninja's samurai sword, some weird dancing, and a subtle nod to Back to the Future, and you have a genuinely awesome video in your hands. Go ahead, mock away, but I bet you'll watch to the end...


Grimes - "Oblivion"

Directed by Emily Kai Bock

Lights flicker in a sterile changing room, a long-haired and topless jock pumps iron as an oddly dressed pixie girl sways to a tuneless beat oblivious to the overt masculinity. Scene change. A dirt-biker flies through the air as the crowds cheer on, no, it’s a football game, and the odd girl now has pink hair and a boombox. More topless guys covered in grease, with the girl now wearing the vestments of a nun? Welcome to the strange and wonderful world of Grimes.


M.I.A. - "Bad Girls"

Directed by Romain Gavras

Just in case you thought M.I.A. had lost her swagger, the video for "Bad Girls" will convince you otherwise. Maya is back, and has taken her unique bad-assery to the Middle East - Arab stunt racing, burqas and all. M.I.A. teams up with Romain Gavras again, their last collaboration was 2010's Video of the Year "Born Free" (remember, the one with the Ginger holocaust?). Watch for the scene of Maya leaning out of a car window, nonchalantly filing her nails while the vehicle is up on two wheels, oh she's a 'bad girl' alright.  


The Shins - "Simple Song"

Directed by DANIELS

Easily an early contender for Video of the Year, The Shins' "Simple Song" presents a nostalgic snapshot of familial drama. Frontman James Mercer shows off his acting chops as the deceased father, who tells his estranged kids via a video-will, that the deed to the family house is hidden somewhere in... the house. This leads to a whole lot of sentimentalism as memories are uncovered, and relationships are healed. Mercer is delightful as the scheming father, and the rest of the band holds their own as quibbling siblings. It's easily one of the most touching videos I've seen in a long time, and signals a return to greatness for the mighty Shins.


So that wraps up Get Frank's first Eye Candy feature. Stay tuned for more tasty vids, and be sure to let us know some of your favourite music videos of 2012.

 
Sort by
  • Eddie says
    Jay-Z & Kanye West - "No Church in the Wild"
  • Lee says
    Bon Iver 'Towers'

    Hey I'm a milky white indie boy
  • ngg says
    M.I.A. - "Bad Girls"
  • Flashgg says
    Grimes - "Oblivion"...Awesome!!
  • JohnGx says
    M.I.A. - "Bad Girls"
  • Nos4R2D2 says
    Killer Mike – “Big Beast” Video (Feat. T.I., Bun B & Trouble) (NSFW) What's not to love? Zombie strippers, body parts and gore. Link that works http://stereogum.com/1057072/killer-mike-big-beast-video-feat-t-i-bun-b-trouble-nsfw/video/
  • Steff S says
    Woodkid - Run Boy Run


  • Peter T says
    M.I.A. - "Bad Girls". Just awesome.
  • Ben221 says
    Feeder - Borders, not on this list but it seems to be lacking in the rock'n'roll department
  • Nick says
    Easily Kanye and Jay Z - No Church in the Wild. Romain Gavras is changing the way music videos are perceived. The cinematography is as impressive as any fully blown film. Extra refreshing to have a hip hop video without girls, cars and bling too (not that there's anything wrong with girls...).

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