When people swap, change, purchase something new, that’s when change happens.
That’s when they figure out they don’t need that software, or upgrade, or maybe they do.
The key is, to realise that this is both a threat and an opportunity.
This week I’ve made the shift from PC to Mac (well at least giving it a shot). Some software and services have made the shift, others haven’t, on the flipside though I’ve acquired new software/workflows. Interestingly all my cloud (internet) based services remain – Google Docs etc.
Identify the change/tension points and look at how you can help your customers with the process (and what it means for your business). What do they do to swap to your service? But also to exit?
(Note: often a streamlined exit for your customers means they are more likely to refer you to others but to also come back, Facebook case in point not allowing exporting of data.)
Cocktails, Shots, & Drink Recipes
Drink in style.
Updated daily for your twisted enjoyment...
Check out today's videos, they take up our broadband bandwidth but these Youtube clips are particularly worth it!
NZ Daily Deal Aggregator
Save time - saving money. The best daily deals from around New Zealand pulled together onto one page & updated every 10 minutes.
WIN! Customised PUMA EvoPOWER Vigor 1 MX SG Football Boots
Football season is upon us and you can get your PUMA boots personalised for free.
Surrounded by nothing but tranquil water, SpringBreak Fiji brings together the best of everything
The Fijian Cup
The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...
Auckland Coffee Festival
Join us as we celebrate our latte lifestyle.