Should you listen to your customers or ignore them?

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

Do you do a Microsoft and ask what customers want? Or do you do an Apple and tell them what they want?

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These are two sides of the equation that people often flip between or have difficulty deciding on what’s right.

The thing you need to take into account is the market state.

What is the state of the market?

If you’re the big player you want to listen to your customers, keep them happy, you have a lot to cater for.

If you’re the small guy you can’t compete on that basis, you need to figure out tangents which you can take the customer that help make you big.

 
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  • El Sketcho says
    Ummm, since when did Microsoft ask and/or pay attention to what their customers want?
    • Bobby says
      Not that I can see... they're so unresponsive people are getting sick of them.
      Reply

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