Distracting the user


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

Malls are great at this, they’re specifically designed to take you the long way.  Escalators that are easy to go up, tiresome to go down.  Toilets at either end of the mall.

IFC Mall

This works well for the mall, not so much for the user.

Like lines at a concert, people will naturally be guided by you, if you guide them.

Whether it’s:

  • Your onboarding process, once someone joins the team
  • A support request
  • The first 90 day experience of your customers

Simulate that process – is that really what you want people going through?

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