Design for the wrong audience

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

Having had some photos taken for upcoming projects, one of the ‘poses’ I had to do was face one direction, but look at the camera.

laptop and stethoscope

It’s like doing something but twisting it so its not quite natural.

It’s like a book for those who don’t read

Or an mp3 player for those who aren’t tech savvy

Or a internet radio station for those who don’t listen to the radio

What product can you take out of its normal context and realign it?

Chances are you can blow open that space and own it.

 
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