Ad Space Exclusivity

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

On the web when ad space isn’t sold, they plug it into what’s called run of site.

Which means their competitors can bid for that same ad space.

It also means that the number of ad inventory available is vastly over quoted.

Publishers should hugely inflate their value IF when there wasn’t any premium spots available they showed no ads.  It makes them more novel, exclusive and notable.    Thus achieving the purpose of the ad.

 
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