Lucky Rentals turns over its marketing to 100 complete strangers for 100 days
Turn over your marketing message to complete strangers?
Some might say that giving 100 members of the public control of your marketing could be dangerous.
But not Lucky Rentals. Instead, they saw it as a bold and creative opportunity to try something new, engage their customers and grow sales.
“As a young company we need to be smart with how we spend our marketing money” says Lucky Rentals CEO, Nathan Brand. “So we created the Lucky Fiverr project: 100 days of fiverr.com gigs delivering content that is 100% sourced from the Fivver site using creative and talented producers.”
Fiverr.com is a hugely popular online market where sellers offer services for $5. Some of the world’s most creative and forward-thinking talent sell their services on Fiver.
Brand says “The Fiverr community exhibits the same kind of “out of the box” marketing as Lucky Rentals -- and that’s what we like.”
“We’ve had some hilarious, ridiculous and downright strange results” Brand continued. “From the Lucky Rentals rap by esalaah who has had over 4 million views on YouTube to a half naked obese man (user name Krazyretard) singing us happy birthday, each gig has been completely unique and a lot of fun to see brought to life.
And their customers seem to love it. Lucky Rentals has seen a significant lift in its website traffic as a result of the fiverr project, with traffic up over 50% since it began. “We’re just 30 days into the 100 day project, and we’re looking forward to more interesting gigs and sales over the coming days.”
Lucky Rentals (www.luckyrentals.co.nz) was founded in 2010 to provide backpackers worldwide with New Zealand’s lowest campervan rates and best service. They have offices in Auckland and Christchurch.
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