Design & Inspiration
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Infinitas - Schöpfer Yachts
Infinitas is the second design launch of Schöpfer Yachts. More about Infinitas - Schöpfer Yachts
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You are always wrong
#11 of the bwagy marketing manifesto:“You are always wrong, you just need to be less wrong than your competitors.”It is so true – no matter your stance someone can always come up with a solid reason why you are wrong.Don’t stress... More about You are always wrong
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A better mousetrap
The American philosopher Emerson once said, “Build a better mousetrap and the world will beat a path to your door”. Rats. The man was clearly a philosopher, not an entrepreneur. My experience is that there are thousands of different mousetraps, some... More about A better mousetrap
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Charities should build a business case…
Wanting to raise funds for a charity? Build a business case.If you can convince a company how their support of your charity is going to help build their business – just like any other external proposal they will seriously pay attention.If... More about Charities should build a business case…
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Concern over a leading recession indicator
The latest in my anecdotal indicators about our economy come from the hospitality industry.I am fortunate enough to live near Ponsonby in Auckland, which contains the most extensive range of bars and restaurants in the country. Recently I visited a fantastic... More about Concern over a leading recession indicator
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Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security
A generation is growing up with social networking web sites such as Facebook and MySpace, casually posting accounts of their lives for their friends -- and the world -- to see. Few of these users realize that the information they post,... More about Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security
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Establishing Behaviour
Creating a repetitive behaviour is a surefire way to solidify your product.Yet how can you establish a new behaviour? Or remind your customers of it?Slide your product back into their routine with freebies. Give away a sample of your product in... More about Establishing Behaviour
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Kevin Roberts:New words for a new world
Revolution starts with language. Once we get through this credit crisis, the revolution we will be facing is a revolution of confidence. As head counts are cut, jobs eliminated, and offices closed, we will still be faced with running the business... More about Kevin Roberts:New words for a new world
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Kevin Roberts: Falls the Shadow
In our crisis plagued world there has never been a better time to look to the past and learn what’s truly important. Recently I saw a work of art that did exactly that. At the time it was installed in the... More about Kevin Roberts: Falls the Shadow
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Missing the boat…on purpose
If you have target market X surely you should talk directly to them?In all likelihood - yes.However there is ALWAYS room to target the second tier.Who influences this market? Who else do they interact with? Whose opinion do they pay attention... More about Missing the boat…on purpose
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Primo Video Interview - P Money
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Funny Jokes
Updated daily for your twisted enjoyment...
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Cocktails, Shots, & Drink Recipes
Drink in style.
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Hot Girls - Global Edition
Only the finest, sourced from around the globe.
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WIN THE SPEIGHT'S SUMMIT LEGENDARY GUYS DAY OUT
Living it large with five of your friends.
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Win a Dove Men+Care DIY pack
Dove have launched a great new anti-perspirant deodorant range for men.
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Win a Double Weekend Pass to Boys Day!
Boys Day Out Christchurch is going to be HUGE this year that’s why we’ve had to move to Powerbuilt Tools Raceway at Ruapuna.
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Win a Sony Tune Tray and E Series Walkman!
GetFrank and Sony have got together to help you tackle the hassles of using digital media in your car! Developed to match the growing tendency for the digital listening style.
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Oliver Driver Returns To Nothing With Solo Theatre
Silo Theatre presentsTHOM PAIN (BASED ON NOTHING)Written by Will Eno. Directed by Peter Elliott
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Kermadec Hooked On Fashion For September
Kermadec, fashionably situated in Auckland’s Viaduct and proud to be official Partner of New Zealand Fashion Week, won’t fail to impress this September with their Month Of Fashion, jam packed with parties, designer cocktail and high fashion prizes.
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World Press Photo Exhibition
The year’s most confronting and compelling press photos from around the globe will be shown in Auckland from August 13th as part of the World Press Photo Exhibition 2010.
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Shiverdown
The team at Shiverdown are here to quench your thirst for soul and groove! Shiverdown will kick off on the 23rd of October 2010 at Mystery Creek Events Centre in Hamilton.
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CreativeTech – All Things Apple
The new byte-sized technology event September 2010 Apple users and fans, here’s an event just for you.
