Blue checked undies a reminder to get checked

With the aim of raising one million dollars for the Prostate Cancer Foundation, PlaceMakers have made available Blue Swanndri undies at all PlaceMakers stores around NZ for $25. $10 from every pair goes to Prostate Cancer so get your undies, and get checked now! If you’re over 40 get tested, it may save you live. Prostate Cancer is curable if it’s detected early enough.

Prostate cancer is the most common cancer among New Zealand males and accounts for approximately 15% of all male cancer-related deaths. Awareness and early diagnosis saves lives. The PlaceMakers Blue Streak will not only grab the attention of target males, but also of their families, who can become conduits for the underlying health message which of course promotes regular checks for prostate cancer.

One in every 10 New Zealand men will get prostate cancer in their life time. Over 2,900 men are diagnosed with prostate cancer every year. Over 550* of our men are dying each year. Half of the annual prostate cancer mortality rate could be prevented by early detection. Maori and Pacific Island men in New Zealand have the highest mortality rate of any ethnicity and higher also than the mortality rates of any indigenous peoples in the world.

*Source Ministry of Health. 2012. Mortality and Demographic Data 2009. & Ministry of Health.   Cancer registrations 2009 provisional data.

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